Ever heard of “The Southwest Effect?” When Southwest enters a new market, there is a decrease in airfares and increase in air travel. Industry insiders call this The Southwest Effect. And it has the potential to happen here in Richmond, as well.
For us, this means not only increased ticket savings on more flights to more destinations for Richmond travelers, but also greater economic development by making Richmond more attractive for tourists and businesses. Convention and tourism officials say that competitive airfares are a vital asset to attracting association and convention business. The easier – and cheaper – it is to fly into and out of Richmond directly impacts convention and tourist bookings and visits to our city.
How can you contribute to the Southwest effect before they even arrive in Richmond? Easy. Since Southwest now owns AirTran, Southwest’s plans for the Richmond market are directly impacted by AirTran’s success. You can help maximize that impact by flying on AirTran now as Southwest prepares to acquire AirTran and add more flights in Richmond. The more success AirTran has in the Richmond market, the more likely Southwest will be to maintain the current flight schedule and possibly add new flights in the future as Southwest makes its move into the Richmond market.
By the numbers:
· We are gaining an airline that is four times the size of AirTran and flies to more than 100 destinations.
· Consumer Reports rates Southwest the No. 1 airline for 2011, giving travelers the best service at lower fares.
· Southwest’s significant coast-to-coast presence opens up travel from RIC to an expanded network, especially the West Coast.
Visit LowFaresFarther.com for regular updates on Southwest’s acquisition of AirTran.