Ever heard of “The Southwest Effect?” When Southwest enters a new market,
there is a decrease in airfares and increase in air travel. Industry insiders
call this The Southwest Effect. And it has the potential to happen here in
Richmond, as well.
For us, this means not only increased ticket savings on more flights to
more destinations for Richmond travelers, but also greater economic development
by making Richmond more attractive for tourists and businesses. Convention and tourism officials say that
competitive airfares are a vital asset to attracting association and convention
business. The easier – and cheaper – it is to fly into and out of Richmond
directly impacts convention and tourist bookings and visits to our city.
How can you contribute to the Southwest effect before they even arrive in
Richmond? Easy. Since Southwest now owns AirTran, Southwest’s plans for the
Richmond market are directly impacted by AirTran’s success. You can help
maximize that impact by flying on AirTran now as Southwest prepares to acquire
AirTran and add more flights in Richmond. The more success AirTran has in the
Richmond market, the more likely Southwest will be to maintain the current
flight schedule and possibly add new flights in the future as Southwest makes
its move into the Richmond market.
By the numbers:
·
We are gaining an airline that is four times the size
of AirTran and flies to more than 100 destinations.
·
Consumer Reports rates Southwest the No. 1 airline for
2011, giving travelers the best service at lower fares.
·
Southwest’s significant coast-to-coast presence opens
up travel from RIC to an expanded network, especially the West Coast.
Visit LowFaresFarther.com for regular updates on Southwest’s acquisition of
AirTran.
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